For my analysis, I would like to spend some time looking at a logo for a team that is very near and dear to my heart. My bowling team. This is the current logo for our team. It is on all of our scoring sheets, our website and it's our cover photo for Twitter. We had to do some re-branding because Club Sports here at Ball State wanted us to include "club" in there since we are a Club Sport and go through Rec Services for everything. The paperwork, the eligibility, forms that allow us to travel and our team board has so many meetings throughout the year that it becomes a little bit ridiculous. Now, let's get to the analysis part of this post. The overall logo isn't terrible. It gets the point across that we are a women's bowling club here at Ball State, but that's all that it does. To me, it is very clunky and hard to follow from left to right. "Ball State" is a bit too close together, "club" is way too big and prominent, there i
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